Why Were Doritos Roulette Discontinued?

In 1998, Doritos released a Roulette-style chips in which every chip was a different flavor, some of which were spicy. The chips were discontinued in the United States in April 2012 due to low sales.

However, the chips are still available in other countries.

There are a few reasons why Doritos Roulette chips were discontinued in the United States. One reason is that the chips were not selling well.

In fact, sales of the chips had been declining since they were first released in 1998. Additionally, Doritos Roulette chips were more expensive than regular Doritos chips, which may have deterred some consumers from buying them.

Another reason the chips may have been discontinued is because of the spicy flavors. Some of the flavors included in Doritos Roulette were so spicy that they caused people to experience burning sensations in their mouths.

This likely led to some negative reviews and may have discouraged people from purchasing the chips.

Finally, it’s possible that Doritos simply wanted to focus on other products and discontinue the Roulette chips because they weren’t as popular as other items in their lineup. Whatever the reason, Doritos Roulette chips are no longer available in the United States but can still be found in other countries around the world.