What Are the Prime Time TV Slots?

In the United States, prime time is the block of programming on television during the middle of the evening. Prime time is generally defined as 8:00 p.m. to 11:00 p. Eastern and Pacific Time, and 7:00 p.

m. to 10:00 p. Central and Mountain Time. The prime time television slot is the most coveted advertising spot because viewers are typically more engaged and have more disposable income than during other times of day. .

During prime time, networks air their most popular shows, which are often dramas or comedies that appeal to a wide audience. These shows are typically original programming, rather than syndicated reruns, although some networks do air repeats of their most popular shows in order to make room for new series.

Prime time slots are also reserved for special event programming, such as sporting events or awards shows.

Advertisers compete fiercely for commercial spots during prime time, as they know that viewers are more likely to be paying attention and have more money to spend. For this reason, prime time slots are often the most expensive TV advertising slots to buy. Networks also charge higher rates for ad spots during their most popular shows, which typically air in the 8:00 p. hour.

The 8:00 p.

hour is often referred to as the “family hour” because it is when most families are gathered together in front of the TV after dinner. As such, it is seen as an ideal time slot for advertisers Targeting families with young children.

The 10:00 p. hour is often referred to as the “adult hour” because it is when viewership starts to drop off among families with young children who need to go to bed.

This leaves a smaller but still desirable demographic of adults 18-49 who are more likely to be single or have no children at home. For this reason, many networks save their edgier or more adult-oriented programming for this late-night slot.