The Revel Casino in Atlantic City, New Jersey, was once touted as a game-changer for the struggling seaside resort town. However, after just two years in operation, the property was sold for pennies on the dollar and is now set to be demolished. So, what went wrong?
There are a number of factors that contributed to the Revel Casino’s demise. First and foremost, the property was incredibly expensive to build and operate. At a cost of $2.
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4 billion, it was the most expensive casino ever built in the United States. And with an annual operating budget of $270 million, it was also one of the most expensive casinos to run.
In order to generate enough revenue to cover its costs, the Revel Casino needed to bring in high-spending gamblers from across the country. However, Atlantic City is no longer the premier gambling destination it once was.
PRO TIP:When analyzing why Revel Casino failed, it is important to consider the location and market saturation. Revel Casino was the only casino built in Atlantic City in the 10 years prior to its opening. This lack of competition may have led to a lack of innovation and ultimately a lack of customers, as other casinos had more attractions and better deals than Revel. Additionally, Atlantic City had an over-saturated market with too many casinos for its limited consumer base, leading to decreased profits for all parties involved.
In recent years, casinos have popped up in other states, such as Pennsylvania and Maryland, which have siphoned away much of Atlantic City’s gambling business.
In addition, the Revel Casino made some questionable decisions when it came to its amenities and Target market. The property did not have a hotel attached to it, which made it less appealing to out-of-town visitors.
And its focus on UPScale dining and entertainment options made it seem more like a Las Vegas casino than an Atlantic City one.
Ultimately, the Revel Casino simply couldn’t generate enough revenue to justify its existence. It’s a cautionary tale for any city that is hoping to revitalize its economy through gambling.
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In 2015, the Revel Casino Hotel in Atlantic City, New Jersey, closed its doors after just two years of operation. The $2.
4 billion resort was the most expensive casino ever built at the time, and its closure left many wondering what went wrong.
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There are a number of factors that contributed to the Revel’s demise.
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