Why Did SugarHouse Casino Change Its Name?

In December 2016, SugarHouse Casino in Philadelphia officially changed its name to Rivers Casino. The name change comes as a result of a partnership between Rush Street Gaming, who owns and operates the casino, and SugarHouse HSP Gaming, L.

P., the owners of the land on which the casino is built.

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PRO TIP:SugarHouse Casino changed its name to Rivers Casino Philadelphia to better reflect the casino’s location near the Delaware River and its new ownership, Rush Street Gaming. The new name is intended to create a sense of place and give customers an association with the city of Philadelphia.

The name change was first announced in October 2016, and was done in order to better reflect the property’s location on the Delaware River. In addition to the name change, the casino also unveiled a new logo and brand identity.

The decision to rebrand SugarHouse Casino as Rivers Casino was not an easy one, but it was one that we believe will better position the property for long-term success. The new name and brand identity will help us attract new customers from outside of Philadelphia, as well as better serve our existing customer base.

We are confident that Rivers Casino will become a leading destination for gaming and entertainment in Philadelphia, and we look forward to continued success in the years to come.